10 Yen Cheese Coin Bread – Shibuya

If you’re exploring Shibuya and seeking a unique snack, don’t miss the viral 10 Yen Cheese Coin Bread. This treat, shaped like a giant Β₯10 coin, is filled with gooey mozzarella cheese and has become a social media sensation.


πŸ§€ What Is It?

The 10 Yen Cheese Coin Bread, or Daiou Cheese Juu-En Pan (ε€§ηŽ‹γƒγƒΌγ‚Ί10円パン), is a warm, coin-shaped bread with a crispy exterior and stretchy mozzarella filling. Inspired by South Korea’s 10-won bread, it offers a delightful blend of sweet and savory flavors. Each piece is made fresh on-site, ensuring a satisfying cheese pull with every bite.


πŸ“ Where to Find It

You can find this snack at the Mega Don Quijote Shibuya Main Store, located at:

28-6 Udagawacho, Shibuya-ku, Tokyo

The stall is situated on the first floor, near the escalator. It’s just a short walk from Shibuya Station, making it a convenient stop during your visit.


⏰ Hours & Price

  • Hours: 11:00 AM – 9:00 PM daily
  • Price: Β₯500 per bread

Due to its popularity, there might be a line, but the preparation is quick, so the wait is usually short.


βœ… Tips for Visitors

  • Purchase a ticket: Use the vending machine to buy a ticket before queuing.
  • Cash only: Ensure you have cash, as cards may not be accepted.
  • Eat while warm: For the best experience, enjoy the bread while it’s hot to savor the melty cheese.
  • Takeaway only: There’s no seating available; consider finding a nearby spot to enjoy your snack.

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